A new rumor from China suggests that Samsung will be supplying Apple with its very best OLED panels for the iPhone 18 lineup. Reportedly, they will be significantly brighter and BOE is struggling to meet Apple’s brightness requirements, so panel production will be shifted to Samsung and possibly LG as well.

This report is in line with recent information about Samsung’s LTPO+ panels being the staple for the upcoming iPhone 18 Pro and 18 Pro Max. And in that same report, BOE is once again singled out as the weak link in Apple’s supply chain since only Samsung and LG have the technology to produce LTPO+ panels.
The said LTPO+ panels will not only be brighter, but will also allow Apple to stick the Face ID sensors behind the screen and potentially remove the notch.
As for the upcoming Galaxy S26 phones, they are rumored to feature the same exact displays as their predecessors, which in turn means that Samsung is giving its best displays to Apple, while Galaxies will settle, at least for now.
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