Forget the Ultra, my lab tests prove the Galaxy S25 Plus is the Samsung phone to buy this Black Friday

The Galaxy S25 Plus beats the Ultra on battery life and value, and right now you can get double the storage for the lowest price I’ve seen this holiday season.

Shopping for a new Samsung flagship this Black Friday? You might think you need to shell out for the Ultra to get the best experience, but you’d be wrong. The superb Samsung Galaxy S25 Plus is now just $940.79 at Amazon (was $1,199.99) for the overstuffed 512GB model.

I reviewed the Galaxy S25 Plus extensively, and it is hands-down the Goldilocks device of Samsung’s fantastic phone lineup. While the S25 Ultra gets all the hype, my lab tests proved that the S25 Plus actually has better battery life, lasting 10 minutes longer than the Ultra in our rundown tests. It also packs the same number of pixels into a slightly smaller 6.7-inch frame, meaning it technically has the sharpest display in the entire Samsung lineup.

• Shop Samsung’s full Black Friday sale

This Amazon deal is particularly special because it undercuts Samsung’s own offer. While Samsung.com is offering a “free storage upgrade” (selling the 512GB model for the price of the 256GB model at $999), Amazon has slashed the price even further to $940.79. That is over $250 off the regular price when you opt for a half-terabyte of storage.

The Galaxy S25 Plus gives you the top-tier Snapdragon 8 Elite processor, 45W fast charging (which the base model S25 lacks), and a stunning design – especially if you grab it in the Navy Blue colorway I tested.

If you prefer to buy directly from a carrier, both Verizon and T-Mobile are offering the phone for free if you add a qualifying line, but if you want an unlocked device with no strings attached, this Amazon deal is the winner.

(Not in the US? See today’s best deals in your region below)

Today’s best Samsung Galaxy S25 Plus Black Friday deal

More Samsung Black Friday deals

If the Samsung Galaxy S25 Plus isn’t quite what you need, there are more big savings on other Android phones ahead of Black Friday, all of which are worth checking out.

Shop more of today’s best Black Friday sales

• Amazon: up to 66% off tech & essentials
• AO: up to £500 off Dyson, Bosch & Hisense
• Argos: up to 50% off appliances, tech & toys
• Boots: save on 1,000s of beauty products
• Currys: deals on Ninja, Shark & Lenovo
• Dell: laptops from £279
• Dyson: up to £550 off vacuums
• EE: Switch 2 bundles from £20/month
• John Lewis: up to 50% off tech & fashion
• Lego: sets & accessories from £2.99
• Samsung: deals on appliances & phones
• Very: up to 40% off tech, toys & fashion

Starting more than 20 years ago at eTown.com. Philip Berne has written for Engadget, The Verge, PC Mag, Digital Trends, Slashgear, TechRadar, AndroidCentral, and was Editor-in-Chief of the sadly-defunct infoSync. Phil holds an entirely useful M.A. in Cultural Theory from Carnegie Mellon University. He sang in numerous college a cappella groups.

Phil did a stint at Samsung Mobile, leading reviews for the PR team and writing crisis communications until he left in 2017. He worked at an Apple Store near Boston, MA, at the height of iPod popularity. Phil is certified in Google AI Essentials. His passion is the democratizing power of mobile technology. Before AI came along he was totally sure the next big thing would be something we wear on our faces.