CES is just kicking off in Las Vegas, but Samsung would like to direct your attention to another big event: its January Unpacked keynote.
The company on Monday sent out invites for its anticipated Galaxy S25 reveal, which will also focus on updates to Galaxy AI. Here’s when and where to catch the event, and what to expect.
When will Samsung host Unpacked 2025?
The winter Unpacked event takes place Wednesday, Jan. 22, at 10 a.m. PT (1 p.m. ET). It’ll be held in San Jose, but you can also catch a live stream on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel.
Samsung typically hosts Unpacked twice a year: once in January or February, during which it unveils the latest Galaxy S lineup, and again in the summer, when it debuts the next version of its foldables. Last year, it hosted its July Unpacked event in Paris, just ahead of the Summer Olympics, and unveiled the Galaxy Z Fold 6 and Z Flip 6. There was also, not surprisingly, a big focus on Galaxy AI.
What’s next for the Galaxy S25 and Galaxy AI?
The two biggest focuses of January Unpacked will likely be the Galaxy S25 launch and Galaxy AI updates.
“The next evolution of Galaxy AI is coming and it’s going to change the way you interact with the world every day,” the company notes in its invite. “The new Galaxy S series is about to set the bar once again for mobile AI experiences now and into the future.”
Samsung says the next iteration of Galaxy AI will be more natural and intuitive, and that the latest Galaxy S series will again lean into mobile AI advancements.
AI has been a key focus for every big phone maker, from Samsung to Apple to Google, over the last few years. From helping users draft text messages to summarizing emails to simplifying photo editing, these companies have championed mobile AI as a way to make your life easier. So far, the advancements have arrived to lukewarm reception, as an August 2024 CNET survey found that a quarter of smartphone owners don’t find AI features helpful. That could change as phone makers continue to tweak their offerings to better suit what people want, and as consumers become accustomed to the proliferation of AI-backed features across their devices.
How to save on the Galaxy S25
Ahead of this year’s January Unpacked event, Samsung is offering customers a $50 credit toward the latest Galaxy device during preorders. You can also get up to $900 in additional credit for trading in an eligible device, the company says, as well as another $300 instant credit by reserving and preordering. The offer lasts through Jan. 22.
CNET, as always, will be on the ground covering Unpacked on Wednesday, Jan. 22.
