Poco announced back in October 2024 that it will close its dedicated po.co website, and now it is officially discontinued. Starting in 2025, all Poco products will be sold through the Xiaomi website in an attempt to streamline its digital ecosystem.
The first new Poco product that will be sold on the Xiaomi website is the Poco X7 duo, scheduled to arrive on January 9.
New Poco launch available on Xiaomi website
The global po.co site and any other regional website are clearly no longer working. The European sites, including the British, French, and German variants, are all redirected to the respective Xiaomi Store.
Poco India seems frozen in time, sometime before the launch of Poco C75 and Poco M7 Pro 5G, which were bound to arrive in the second half of December.
Poco X7 and Poco X7 Pro launching on mi.com
The Poco Store app is also closed. While personal data will be stored for a certain time in accordance with applicable laws, it can be downloaded through the Xiaomi account settings.
Poco has affirmed that Xiaomi will handle all warranties. This has consistently been the case; the brand, often labeled independent, has never been fully autonomous. Instead, it serves as a marketing strategy to broaden sales through offline and online channels in various markets.
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