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LG B4 OLED TV
(Image credit: Future)

It just keeps getting cheaper: one of the most affordable LG OLED TVs is on sale for an unbelievable price at Best Buy’s Tech Fest sale. The retailer launched the sale today, and one of the best deals, by far, is LG’s 48-inch B4 OLED TV, which is on sale for $499.99 (originally $699.99). That’s a new record-low price and an incredible deal for an OLED display from a reputable brand like LG.

• See the full Best Buy Tech Fest sale

The LG B4 is the latest entry-level display in LG’s OLED lineup and is ranked in our best TV guide as the best value option for those looking for an OLED on a budget. The 2024 display packs LG’s latest Alpha 8 AI processor, which uses AI to detect what you’re watching to improve picture and sound quality. Thanks to its self-lit OLED pixels coupled with Dolby Vision and Dolby Atmos, you get a brilliant picture with bold colors and deep contrasts. You’re also getting excellent gaming features, including four HDMI 2.1 ports and a 120Hz refresh rate, plus webOS 24 for easy access to all your favorite streaming channels.

Best Buy’s deal on LG’s B4 OLED TV is not just an incredible bargain but also the cheapest OLED TV I’ve ever seen. Best Buy’s Tech Fest sale ends this Sunday, but this offer on LG’s B4 might sell out because of its stunning low price and excellent value.

Unbelievable deal: LG B4 OLED TV

Shop more of Best Buy’s Tech Fest TV deals

You can see more of today’s best TV deals and the best OLED TV deals happening right now.

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Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She’s been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She’s had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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