“See for yourself.”
It’s not exactly clear what’s on the way, but Apple TV+ is teasing something coming Jan. 4 and 5.
Save the date
In an X post yesterday, the streaming service shared two words — “Stay tuned” — along with an image from an Apple TV+ show and the phrase “See for yourself.” The dates for next weekend appear at the bottom. A similar post shared on Christmas Day read “Save the date” and also included the words “See for yourself.”
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While some people think this will just be a preview of content coming in 2025, it doesn’t make sense to spread that out over an entire weekend (and it doesn’t make sense to make that announcement over a weekend in the first place).
A free weekend?
The most common projection is that Apple TV+ will be offering a free weekend to “See for yourself” what the service has.
The company does offer a free trial week when you sign up and three free months if you purchase certain Apple devices, but if the rumors are true, this will be a free window open to everyone. It doesn’t seem likely Apple will make the entire catalog available, since people could just binge the shows they’ve been wanting to see, but it’s always possible.
Apple TV+ currently costs $9.99 a month and features popular shows like “The Morning Show,” “Pachinko,” and “Palm Royale,” plus exclusive MLB and MLS games, and more. It’s also available as an add-on to Amazon Prime Video for the same price.
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Even though the content on Apple TV+ has been nominated for many awards and often receives high praise from critics, the service has struggled to compete with the big names like Netflix and Prime Video (at least according to viewer surveys).
Will a free weekend to test-drive the service be enough to encourage people to sign up?
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