If you’ve been holding off buying the ‘affordable’ iPhone 16e because its £599 price tag just isn’t all that affordable, I bring you good news: Amazon is currently offering the iPhone 16e for just £494 (was £599).
• See all of today’s best Amazon deals
This is a record-setting discount on Apple’s best iPhone for unfussy buyers and one of the best Prime Day deals available in the UK at the time of writing.
In our iPhone 16e review, we praised Apple’s latest model for offering “an excellent screen,” “powerful performance,” and a “cutting-edge CPU with Apple Intelligence,” but we criticized its decidedly un-budget £599 RRP. Thankfully, this Prime Day deal knocks a sizeable £105 off that figure, and £494 represents a record-low price for the iPhone 16e at any retailer.
Amazon Prime Day deal: iPhone 16e
As noted in the deal block above, the iPhone 16e is designed for those who value reliable performance and stellar longevity over flashy features. It’s a no-frills Apple device that’ll continue to remain supported with updates for at least the next five years (you’ll be good until 2032!), but if you’re looking for one of the best camera phones, you’re better off going for the iPhone 16 or iPhone 16 Pro.
More Prime Day phone deals
More of today’s best Amazon Prime Day deals
- Amazon Devices: up to 50% off Kindle & Ring
- Appliances: Ninja & De’Longhi from £29.99
- Gaming: Nintendo Switch 2 – in stock now
- Headphones: Bose & Sony from £14.99
- Health: up to 68% off Philips, Remington & Oral-B
- Home: fans from £12.99
- Laptops: Lenovo, Asus and HP from £139
- Phones: up to 30% off Apple & Samsung
- Tablets: iPads & Fire Tabs from £59.99
- Toys: up to 50% off Lego & Mattel
- TVs: cheap TVs from £99.99
- Vacuums: Shark and eufy from £99
- Wearables: Huawei & Samsung from £39