It’s not just hard goods like cars and smartphones. Tariffs could become a factor in the costs of making and watching movies.
Movies are a new focal point for the Trump administration’s campaign to impose tariffs across a wide range of industries, from tech to textiles and beyond.
In a Sunday night social media post, President Donald Trump said the US movie industry “is DYING a very fast death.” He wrote that he’s authorizing a 100% tariff “on any and all Movies coming into our Country that are produced in Foreign Lands.”
Secretary of Commerce Howard Lutnick quoted the president and responded, “We’re on it.”
Trump’s latest tariff call to action raised a host of questions without much direction on where the answers might lie. What criteria define how a movie is produced overseas? Would the tariffs affect only future releases or would they also apply to films already in the market, like the the wildly successful A Minecraft Movie, which was mostly shot in New Zealand? US film studios often shoot overseas with the help of incentives from countries. The tariffs almost certainly would affect foreign-made films such as the Oscar-winning animated film Flow from Latvia.
From the Los Angeles set of a Toyota commercial, director and Tulsa King actor James Quattrochi told CNET that his phone began to blow up last night on the Trump news. “Everyone’s calling me and I go, ‘I’m not the White House, why are you asking me?'”
As pointed out by The Hollywood Reporter and others, it’s unclear how streaming services such as Netflix and Hulu would be affected, such as the potential impact on subscriber fees and the kinds of content that those services offer. And what about TV shows? Among the top hits on Netflix alone are Squid Game, from South Korea, and The Crown, from the UK.
Trump contended in his social media post that foreign tax incentives for movie production amount to “a concerted effort by other Nations and, therefore, a National Security threat,” which allows him to levy tariffs under the International Economic Emergency Powers Act. That claim would be open to legal challenge.
It’s also unclear if film tariffs would be considered legal in light of Section 1702 of the US Code, which explicitly prohibits a president from regulating imports and exports of films, publications and other media.
Filmmakers weigh in
The entertainment industry is grappling with what the tariff initiative, if implemented, could mean. In one estimate from The Wrap, an expert suggested it could cost Netflix $3 billion a year and cut 20% from its earnings.
Meanwhile, some independent filmmakers and workers noted that their industries have struggled to keep film productions in the US and that tariffs might spur reconsideration of film towns such as Los Angeles, Austin and Atlanta.
Quattrochi, who is in three film-related unions, said it’s been difficult to push for incentives in California and to keep costs down.
“It’s just so expensive. And we’re fighting. … The UK, Ireland, Canada and other countries are really getting a lot of work,” he said. If tariffs against foreign film production do happen, he said, it could be enough to keep work in places like Hollywood. “People are complaining that there’s no work because everything’s leaving the country.”
Talk of a foreign movie tariff, he said, could raise awareness of the film industry’s struggle to keep it local. “Hopefully this open’s everybody’s eyes that the entertainment capital of the world, Los Angeles, is no longer. We need to do something.”
Filmmaker David Wortham Brooks owns a production company that Disney bought in 2019 and sold back to him in 2023. He said he’s still weighing the implications the potential tariffs will have on foreign films and licensing.
Brooks has worked on films in Morocco, Bangladesh and England, but has been based in Los Angeles primarily. As far as keeping shooting in the US, he says he favors Trump’s idea.
“Anything that could bring production back to LA, I’m all for it,” Brooks said. “The proposition of bringing it back to the states, particularly back to Hollywood, is very appealing to me. It has been slow; everything that can be done to mobilize the workforce, it is welcome in my book.”