Digital Trends may earn a commission when you buy through links on our site. Why trust us?
At Adobe Max London 2025, the company unveiled exciting new AI-powered features for its content-creation app, Adobe Express. These latest tools are designed to make crafting fresh content on the fly not only easier but also more enjoyable.
First introduced in 2021, Adobe Express caters to those who lack the time (or budget) for full-featured Adobe products like Adobe Photoshop. Instead, it offers an all-in-one, cloud-based content creation solution built on the principles of simplicity and efficiency. It empowers users to swiftly create engaging content for popular social media platforms like TikTok and Reels.
Adobe Express will introduce four innovative AI-powered tools: Generate Video, Clip Maker, Dynamic Animation, and Generate Similar. The standout among them is undoubtedly Generate Video.
With Generate Video, you can leverage the Firefly Video technology to produce unique and commercially safe video content using just descriptive text prompts. While Generate Video has previously been available through Adobe’s Firefly app and Adobe Premiere Pro, this marks its debut in Adobe Express, making it accessible without requiring an Adobe Creative Suite subscription.
Meanwhile, Adobe Express’s new Clip Maker utilizes AI to help you transform lengthy video footage into engaging snippets for podcasts, interviews, and more. The Dynamic Animation feature allows you to effortlessly add “playful, natural motion” with just a single click.
There’s also Adobe’s new Generate Similar tool is designed to help you quickly create content that maintains a consistent aesthetic. This feature is perfect for enhancing your Instagram or Facebook feed to keep a cohesive look for your posts. To get started, simply select an image, and the AI will generate or find similar content to match.
Adobe has unveiled several other enhancements designed to streamline content creation with Express. With a single tap, the new Enhance Speech feature intelligently eliminates distracting background noise, producing clear, professional-quality audio. For those looking to add a personal touch, the Video Self-Record capability allows direct recording within Adobe Express, perfect for tutorials, video podcasts, and engaging reels. Video editing workflows are also improved with Drop Zone, which seamlessly compiles clips into sequences, and Scene View, offering an intuitive way to rearrange and batch-edit video clips for faster turnaround.
Finally, a new Vimeo add-on simplifies sharing by enabling direct exporting and publishing to the popular video platform.
It’s important to note that Adobe Express is a companion app to Adobe Creative Suite. This means you can create stunning pieces in Adobe Express and then refine and polish them in programs like Photoshop, Illustrator, and Lightroom.
Bryan M. Wolfe has over a decade of experience as a technology writer. He writes about mobile.
Google Gemini can now tap into your search history
Google has announced a wide range of upgrades for its Gemini assistant today. To start, the new Gemini 2.0 Flash Thinking Experimental model now allows file upload as an input, alongside getting a speed boost.
The more notable update, however, is a new opt-in feature called Personalization. In a nutshell, when you put a query before Gemini, it takes a peek at your Google Search history and offers a tailored response.
Down the road, Personalization will expand beyond Search. Google says Gemini will also tap into other ecosystem apps such as Photos and YouTube to offer more personalized responses. It’s somewhat like Apple’s delayed AI features for Siri, which even prompted the company to pull its ads.
Search history drives Gemini’s answers
Read more
Snapchat’s new lenses add AI videos to your Snaps at a steep fee
Snapchat is bringing generative AI videos to its social platform. The company has today introduced what it calls Video Gen AI Lenses, which essentially add an AI-powered video effect to your Snaps. The new video AI lenses are currently limited to Platinum subscription tier, which costs $14.99 per month.
“These Lenses, powered by our in-house built generative video model, bring some of the most cutting edge AI tools available today to Snapchatters through a familiar Lens format,” Snap says in a press release.
Read more
Google AI will turn your fashion ideas into a real sample for shopping
AI has been a part of the Google Shopping experience for a while now. In October last year, Google started showing an AI-generated brief with suggestions about the products users are looking for, alongside tailored product listings.
A month prior to that, the Shopping tab added an AI-powered virtual try-on experience featuring various body shapes to show the right size fitting. Now, Google is giving it another AI-fueled update that involves literally turning your fashion ideas into a digital garment, one that will be used to find similar pieces of real clothing items.
How AI will reinvent shopping
Let’s say you are on the hunt for ”pink socks with blue flowers and red polka dots.” Entering that query may not necessarily find you real products matching that description, as that would depend on whether a seller of such items has labelled their products and images accordingly to match your description.
Read more