I tested the LG B5 OLED TV against Samsung and LG’s competition, and I can’t recommend it enough at this Black Friday price

(Image credit: Future)

It’s no secret that the LG B5 is one of my favorite TVs I’ve tested this year, and it’s now had some big price cuts for Black Friday.

In the US, the 48-inch B5 is down to a record-low price of $549.99 (was $1,299.99) at Best Buy. A terrific offer for this sized model.

Today’s best LG B5 OLED TV Black Friday deal in the US

Today’s best LG B5 OLED TV Black Friday deal in the UK

The LG B5 is one of the best TVs I’ve tested in 2025. I was most impressed by its picture quality. Its blacks are rich and inky, up there with the best OLED TVs, and make movies such as Dark City and Alien: Romulus look fantastic. It also delivers powerful contrast, perfect for movies with plenty of high-contrast scenes such as The Batman.

The B5 has brilliant color reproduction, too. While watching Wicked, I was blown away by how vivid and punchy its colors looked during the Emerald city scenes. Colors had a nice saturation and natural look in bright animated movies such as Elemental.

The B5 is also a superb TV for gaming. When I played Battlefield V, its performance felt smooth and responsive, even during the most intense battle sequences. With a 9.2ms input lag time (in Boost mode), it’s no surprise. The B5 also has a list of gaming features up there with the best gaming TVs: 4K 120Hz, FreeSync and G-Sync, HGiG, Dolby Vision gaming and ALLM. All of these are supported on four HDMI 2.1 ports.

webOS 25 is the B5’s smart TV platform. It’s customizable, intuitive and has all the picture settings you’ll need to set up your picture to your liking. It also has new AI features, such as AI Search (US), AI Concierge and a new Sound Wizard to create your own sound profile.

Shop more of today’s best Black Friday sales

  • Amazon: 45% off TVs, AirPods, air fryers & vacuums
  • Apple: iPads, AirPods & MacBooks from $119
  • Best Buy: $1,000 off TVs, laptops & headphones
  • Dell: laptop deals from $249.99
  • Home Depot: 40% off appliances, furniture, grills & tools
  • Lenovo: 45% off laptops & tablets
  • Lowe’s: up to 30% off appliances, holiday decor & tools
  • Samsung: up to $2,000 off appliances, TVs & phones
  • Target: 40% off Christmas decor, clothing & furniture
  • T-Mobile: up to $1,100 off latest iPhone 17
  • Walmart: furniture, cheap TVs & vacs from $69
  • Wayfair: 54% off Christmas, furniture & decor

Shop more of today’s best Black Friday sales

  • Amazon: up to 66% off tech & essentials
  • AO: up to £500 off Dyson, Bosch & Hisense
  • Argos: up to 50% off appliances, tech & toys
  • Boots: save on 1,000s of beauty products
  • Currys: deals on Ninja, Shark & Lenovo
  • Dell: laptops from £279
  • Dyson: up to £550 off vacuums
  • EE: Switch 2 bundles from £20/month
  • John Lewis: up to 50% off tech & fashion
  • Lego: sets & accessories from £2.99
  • Samsung: deals on appliances & phones
  • Very: up to 40% off tech, toys & fashion

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 James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel. 

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