Amazon Prime Day — also know as October Prime Day, or Prime Big Deal Days — is finally here. The big sale marks the start of the 2025 holiday shopping season, and you can now find tons of discounts on tech, home, and more, including some of the best deals of the year on Amazon-exclusive products like Fire TVs and Echo devices.
However, Amazon and competing retailers tend to inflate prices to make deals and discounts look greater than they are. That’s why we’ve vetted and curated these deals, featuring ZDNET-tested and recommended products. Here are our favorite picks for the best October Prime Day deals we’ve found. (Our sister site, CNET, has extensive coverage of Amazon’s fall sale, including anti-Prime deals and cheap buys. Plus, scout Prime deals from our cousin sites, PCMag and Mashable).
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We love this simple smart plug for automating things around the house (including your Christmas tree lights).
Track your stuff with this $35-off four-pack of AirTags — matching the lowest price we’ve seen on our pick for the best Bluetooth trackers you can buy.
Last year’s Apple Watch recently got a software upgrade that brings almost every new feature from the Series 11 to the Series 10, with the exception of a 24-hour battery. It’s been our pick for the best Apple Watch you can buy all year.
Use your voice or the Alexa app to control these smart bulbs, and create custom routines to schedule your lights automatically and save energy.
The latest edition of the popular Kindle Paperwhite — our pick for the best premium Kindle you can buy — goes back down to the lowest price we’ve seen. (Most other Kindle models are also on sale.)
Xreal’s One glasses feature an X1 chip for a crisp entertainment experience and offers a 120Hz refresh rate.
If you’re doing some early holiday shopping for the child in your life, don’t miss this deal for 50% off a popular Tonibox player, which comes with 5 Tonis. This deal ends today.
A mid-range pair of wireless earbuds with active noise cancellation technology, custom EQ settings, and an IPX4 rating for moisture resistance. The included charging case gives you up to 20 hours of playback while just 15 minutes of charging gives you 2 hours of use thanks to the integrated quick-charging support.
Our expert says the Dyson V15 keeps her floors free from dirt and debris, and it’s on sale again.
October Prime Day deals under $25
Simplify your streaming with this Amazon Fire TV Stick for 40% off.
The tiny yet mighty Echo Pop speaker is 38% off.
This four pack of Kasa mini smart plugs is perfect for automizing holiday decor.
This is the best security camera you can buy for $20 right now, according to our expert.
- Anker iPhone USB-C Charger 2-Pack: $12 (save $7): Scoop up two universal USB-C chargers and wall adapters for under $15.
- Amazon Echo Auto: $15 (save $40): Interested in adding the Alexa voice assistant to your car? Now you can, for only $15.
- Hyashee AirPods Cleaning Tool: $7 (save $6): This $7 tool makes it easy to clean your earbuds.
- Duracell AA Battery Pack (24 count): $17 (save $8): Scoop up some batteries ahead of the holiday season.
- Hicober USB-C to SD, Micro SD memory card reader: $12 (save $8): It’s always handy to have an accessory to read your various memory cards, and this one is now only $12.
- Soundcore by Anker P20i True Wireless Earbuds: $19 (save $21): These budget earbuds come in five colors and offer 10 hours of battery life, plus AI-Enhanced Clear Calls with two built-in mics.
- Roku Streaming Stick Plus 2025: $24 (save $16): You can also save $16 on a 2025 Roku Streaming Stick Plus dongle for accessing your favorite shows and movies.
- Anker USB-C charger, Nano II: $26 (save $14): It’s one dollar more, but this is an excellent deal for a powerful, compact charger for your devices.
- Anker USB-C Hub, 5-in-1 USB Hub: $10 (save $5): A very useful gadget is this hub, which you plug into your laptop for extra ports.
October Prime Day Apple deals
ZDNET laptop reviewer Kyle Kucharski recommends the MacBook Air M4 to most people, and it’s finally on sale again.
Our expert recommends the M4 Mac Mini for creatives and professionals alike — especially at this price.
- iPad Air 13-inch M3: $649 (save $150): The larger 13-inch iPad Air M3 (the latest model) features Apple Intelligence, an M3 processor, and some of the best performance our reviewer Maria Diaz says she’s seen on an iPad to date.
- MacBook Air 13-inch M4: $799 (save $200): Our pick for the best lightweight laptop you can buy, the popular MacBook Air M4 13-inch is on sale — a great buy for students or professionals.
- MacBook Pro, 14-inch (M4): $1,399 (save $200): If you’re looking for a work-ready MacBook, take $200 off a 14.2-inch model with 16GB of RAM and 512GB of storage.
- MacBook Pro, 16-inch (M4 Max): $3,590 (save $409): For something even more powerful, check out this 16.2-inch laptop with 48GB of RAM and 1TB of storage.
- Apple AirTags: $65 (save $35): Track your luggage, wallet, or any other commonly misplaced item with Apple’s Bluetooth tracker.
- AirPods Pro 2: $170 (save $79): The AirPods Pro 2 are no longer the newest model, but they’re discounted and still a solid option if you’re not eyeing the newest features.
- Apple Watch SE (2nd Gen), GPS 40mm: $170 (save $79): My favorite Apple Watch is still a great pick for kids and new users, and select models are under $200 now.
- Apple iPad Mini: $379 (save $120): You can save $120 on an iPad mini, equipped with an A17 Pro processor and 128GB of storage.
- Apple Pencil Pro: $99 (save $30): Apple’s most advanced stylus features gesture and haptic controls, tilt and pressure sensitivity, and low latency for taking notes, drawing, sketching, and more.
- Apple AirPods Max (USB-C): $430 (save $120): If a pair of blue or midnight Apple AirPods Max appeals to you, the USB-C version of Apple’s premium audio line is available with a discount of $120.
October Prime Day laptop deals
We went hands-on with Dell’s new 14 Plus earlier this year, and praised it for its all-around reliability and performance relative to value.
If you’re looking for a 15-inch laptop with a gorgeous OLED screen, the Vivobook S 15 has a 3K 120Hz display paired with a 12-core Snapdragon X Elite processor for vibrant visuals and fantastic battery life.
Review: Asus Vivobook S 15
When we tested the Surface laptop last year, it was a surprisingly enjoyable experience backed up by some pretty fantastic battery life.
Review: Microsoft Surface laptop
- MacBook Pro M4 14-inch: $1,399 (save $200): ZDNET reviews editor Kerry Wan says he recently upgraded to the M4 MacBook Pro, and that it’s “totally worth it.”
- Samsung 49-inch Odyssey G9 Curved Gaming Monitor: $680 (save $320): This popular Samsung monitor is 32% off.
- Apple 2025 MacBook Air: $799 (save $200): Looking for a thin and light workhorse? You can save $200 on a 2025 MacBook Air.
- Lenovo 15.6-inch FHD laptop: $450 (save $2,500): If you want a lot of storage space and plenty of memory, this discounted laptop provides you with 1TB and 32GB, respectively. Take the discount with a pinch of salt, but $450 is still a great price.
- Crucial X10 Pro 2TB portable SSD: $150 (save $60): A rugged portable SSD with 2TB of storage space as well as plug-and-play compatibility with Windows, macOS/iOS, Android, and ChromeOS.
- Lenovo Legion Pro 7i Gen 10: $2,973 (save $728): A high-end laptop for serious gaming and professional content creation that’s built with an Intel Core Ultra 9 processor, Nvidia RTX 5080 graphics card, 64GB of RAM, and dual 1TB SSD storage drives.
- Gigabyte Aorus Master 16: $2,200 (save $400): A powerful gaming laptop for graphically intense titles and professional content creation built with an Intel Core Ultra 9 CPU, Nvidia RTX 5070 Ti GPU, 32GB of RAM, and a 1TB SSD.
- LG Gram Pro 17: $2,600 (save $300): A premium laptop that’s built for home and office, featuring an Intel Core Ultra 7 processor, 32GB of RAM, a 2TB SSD, and a 17-inch display.
- Gigabyte Aorus Elite 16: $2,000 (save $300): A high-end gaming laptop that features a 16-inch display, Intel Core Ultra 9 processor, Nvidia RTX 5070 graphics card, 32GB of RAM, and a 2TB SSD.
- Lenovo Chromebook Duet: $210 (save $110): Another deal we like is for the Chromebook Duet, a convertible laptop with a touchscreen display.
October Prime Day phone deals
If you need a solid, entry-level smartphone with great battery life, you can pick up a Motorola Moto G Stylus 5G for only $200 at Amazon.
This is not an Amazon deal, but you can save $70 on the 13R at OnePlus with the code HARVEST.
- Samsung Galaxy S25 Edge: $730 (save $490): Amazon is essentially selling the thinnest Samsung phone right now with a free storage upgrade.
- Samsung Galaxy S25: $600 (save $300): Alternatively, take advantage of a $300 discount on the Samsung Galaxy S25 with 128GB of storage.
- Google Pixel 9 Pro XL: $749 (save $350): Google’s flagship handset comes with a large 6.7-inch display, a slew of Gemini-enhanced AI features, and a proven camera system.
- Google Pixel 9: $549 (save $250): You can also enjoy a discount on the Google Pixel 9, which comes with a 6.3-inch display and 128GB of storage.
- Google Pixel Fold: $594 (save $36): There are only a few in stock left, so be quick if you want to pick up a discounted Google Pixel Fold.
- Motorola Edge (2024): $300 (save $250): A budget-friendly smartphone with 256GB of storage, a 144Hz refresh rate, and 50MP camera.
- Samsung Galaxy Z Flip6: $980 (save $240): The previous generation of the latest Z Flip is still a worthy foldable with Galaxy AI features, Camcorder Mode, and a high-res camera system.
October Prime Day TV deals
While an older Sony OLED, the A95K still offers premium features like exclusive VRR support for gaming with the PlayStation 5, a dedicated gaming dashboard, Dolby Vision and Dolby Atmos, and both IMAX Enhanced and Netflix Adaptive Calibrated modes for streaming your favorite movies as their creators intended.
Also: The best Sony TVs you can buy
A competitor to Samsung’s The Frame, the TCL NXTVISION is a gallery-inspired TV that allows you to create your own personal art slideshow when you aren’t streaming.
- Samsung QN80F 85-inch: $1,998 (save $1,000): This is the latest refresh of Samsung’s midrange Neo QLED TV line-up, featuring both object tracking sound and support for Dolby Atmos to create 3D virtual surround sound and a more immersive streaming experience.
- Sony OLED 4K Ultra HD TV Bravia 8, 65-inch: $1,498 (save $400): The Sony Bravia 8 range is on sale at Amazon, which provides excellent resolution and motion processing technologies.
- Sony OLED 4K Ultra HD TV Bravia 8, 55-inch: $1,100 (save $398): You can also enjoy a discount if you pick a smaller display size in the same product range.
- Amazon Fire TV: $170 (save $80): Another affordable option is this 40-inch Amazon Fire TV, currently on sale with a 43% discount.
- Hisense QD7 85-inch: $880 (save $420): A mid-range Hisense smart TV with both Dolby Vision and Dolby Atmos, a 144Hz refresh rate, dedicated game mode with automatic low-latency, and integrated Alexa voice controls.
- Insignia QF 65-inch: $300 (save $200): Built-in High Dynamic Range (HDR) with Dolby Vision lets you enjoy enhanced contrast, accurate colors, and fine details utilizing all the most advanced HDR formats.
- Samsung DU9000 98-inch: $1,600 (save $900): A truly cinema-sized TV with integrated Alexa voice controls, object tracking sound, and a 120Hz refresh rate.
- LG QNED 85 65-inch: $750 (save $250): A budget-friendly LG smart TV with cloud gaming support, integrated Alexa voice controls, HDR10 support, and a 120Hz refresh rate.
October Prime Day tablet deals
If you’re a Google smart home person, this is the tablet for you, since it comes with a Charging Speaker Dock that doubles as a smart display.
Review: Google Pixel Tablet
This is our pick for the best tablet for most people, thanks to its upgraded A16 processor, low price, and a bigger 11-inch Liquid Retina True Tone display.
This midrange Samsung tablet has similar specs to the S10 Ultra, but it’s much cheaper. Plus, it has an updated Dynamic AMOLED display.
- Kindle Paperwhite Essentials Bundle: $161 (save $62): This bundle includes a Paperwhite, charger, and a case for 28% off.
- Amazon Kindle Colorsoft: $200 (save $50): If you just want the Kindle Colorsoft on its own, you can save $50.
- Kindle Essentials Bundle: $118 (save $44): The Kindle Essentials bundle includes a 2024 base model Kindle, a case, and a power adapter. The base model Kindle is the one most people should buy, with a battery life and a storage capacity that will please the average e-reader.
- Amazon Fire HD 10 Kids Pro: $105 (save $85): Looking for a child-safe tablet with parental controls? Check out Amazon’s 45% discount on its Fire HD Kids Pro model.
- Amazon Fire HD 8 Kids Pro: $75 (save $75): Take half off an earlier Fire tablet for your kid.
- Amazon Fire Max 11: $190 (save $90): If you want an Amazon tablet with more power, check out the $90 discount on a Fire Max 11, sporting an 11-inch display and 128GB of storage.
- Samsung Galaxy Tab A9+: $149 (save $71): This model is suitable for day-to-day tasks, including checking emails and social media, or streaming content.
- Samsung Galaxy Tab S10 FE: $415 (save $85): If you’re in the market for a 10.9-inch tablet with a robust battery life, check out this deal on Amazon.
- TCL NXTPAPER 11: $200 (save $50): This tablet’s display has a paper-like feel and a low blue light, anti-glare coating for reduced eye strain while reading or taking notes.
October Prime Day smartwatch and fitness tracker deals
Want a discreet, thin health tracker that nails the basics? The Fitbit Inspire 3 is a great health tracker for beginners looking to dip their toes into step-tracking and not break the bank while doing so.
Samsung’s new Galaxy Watch 8 (at full price) implies the existence of a just-as-capable Galaxy Watch 7 that’s on sale.
It’s a great time to buy a Series 10. That’s because many of the updates coming to newer Apple Watch models, including the Series 11, Ultra 3, and SE 3 Apple debuted last week, also arrive through software updates available on Series 9 and later. This includes Sleep Scores and Hypertension Detection.
- Fitbit Charge 6: $150 (save $30): Our expert recommends this Fitbit model to most people.
- Oura Ring Gen 3 Horizon: $199 (save $64): Our favorite smart ring tracks your sleep, activity, stress, heart rate, and more from the pulse of your finger.
- Samsung Galaxy Watch Ultra: $550 (save $100): Samsung’s most rugged and durable smartwatch has features like a running coach and an Energy Score that utilizes Galaxy AI.
- Ozlo Sleepbuds: $299 (save $51): Get to sleep faster with relaxing sounds that will wind you down and reduce the noise around you.
- Apple Watch SE: $170 (save $79): Looking for a cheap Apple smartwatch? Take 32% off the typical RRP of the Apple Watch SE.
- Apple Watch Ultra 2: $649 (save $150): Apple’s most powerful smartwatch has up to 36 hours of battery life and advanced features for runners, cyclists, swimmers, hikers, divers, and more.
- Garmin Forerunner 55: $165 (save $34): A mid-range fitness tracker with integrated GPS tracking, a two-week battery life, and personalized workout suggestions.
October Prime Day kitchen & household deals
Eufy’s X10 Pro Omni robot vacuum and mop combination helps superpower your smart home. This model offers powerful 8,000 Pa suction, a dual mop system with auto-lift and carpet detection capabilities, and boosts to obstacle detection and avoidance via smart learning technologies. In addition, the vacuum is self-emptying and drying.
Arlo’s 2K Video Doorbell offers fantastic visual playback, a loud alarm, and customizability in all the ways you’d want.
- Dreame X40 Ultra Robot Vacuum and Mop: $665 (save $535): Our expert says this is the best robot vacuum model she’s ever used.
- Google Nest Thermostat: $99 (save $31): Upgrade to Google’s smart thermostat for 25% off.
- Ring Spotlight Cam Plus 2-Pack: $180 (save $100): Secure the outside of your home for 36% off.
- Shark NV352: $130 (save $70): ZDNET’s Nina Raemont bought this vacuum last Prime Day, and it’s sucked up all the pet hair in her living room with ease. It’s an affordable, useful vacuum without robo-functionalities, if you’re into that.
- Ecovacs Winbot W2 Pro Omni: $400 (save $300): Home expert Maria Diaz was impressed that this robot window cleaner actually works, and now it’s on sale.
- Nespresso Vertuo Plus Coffee and Espresso Maker: $129 (save $70): Cut back on expensive coffee with this popular Nespresso maker for at home.
- Breville BES840CL Espresso Machine: $400 (save $200): This popular Breville machine is 33% off.
- Eufy C10: $200 (save $240): This Eufy robot vacuum has a self-emptying station that can collect debris for up to 60 days.
- Bissell Little Green Portable Cleaner: $100 (save $24): The Little Green can tackle big stains, and it’s on sale.
- Eufy Omni S1 Pro: $800 (save $700): This powerful robot vacuum expertly navigates carpets and hard floors, leaving the latter as clean as you can get without a mop and bucket.
- Philips Hue BR30 85W smart LED light bulbs: $79 (save $26): If you’re in the market for premium, smart light bulbs to create the perfect ambience at home, Philips Hue options are now on sale.
- Keurig K-Supreme: $100 (save $90): A single-serve coffee maker with a 66-oz water reservoir, iced coffee options, and intuitive push-button controls.
When is October Prime Day 2025?
October Prime Day (or Prime Big Deal Days) landed on Tuesday, Oct. 7, and runs through Wednesday, Oct. 8 this year.
Are deals really cheaper on Prime Day?
The legitimacy of Prime Day is a hotly debated topic every year. Prime Day does have some legit deals, usually on flagship Amazon products like Fire TVs, Echo devices, Kindles, and more. However, the best way to ensure you’re getting an actual deal is to prepare to shop for offers and use price tracking tools to make sure you don’t fall victim to brands marking up items to “discount’ them later.
How did we choose these October Prime Day deals?
ZDNET only writes about deals we want to buy — devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.
What are the best Prime Day deals?
ZDNET’s experts have been searching through Prime Day and other sales to find the best discounts by category. These are the best deals live now:
- Best Prime Day TV deals
- Best Prime Day deals under $100
- Best Prime Day deals under $25
- Best Prime Day Apple deals
- Best Prime Day Samsung deals
- Best Prime Day laptop deals
- Best Prime Day smartwatch and fitness trackers deals
- Best Prime Day phone deals
- Best Prime Day tablet deals
- Best Prime Day PC gaming deals
- Best Prime Day headphones deals
- Best Prime Day Kindle deals
- Best Prime Day Amazon Echo device deals
- Best Prime Day EcoFlow deals
- Best Prime Day Anker deals
And the best deals from other retailers:
- Best Buy deals
- Walmart deals
- Sam’s Club deals
- Costco deals
- Target deals
More questions? Read our Prime Day guide to discover everything you need to know about Amazon’s October sale event.