Whether you’re looking to upgrade your current Apple device or make the switch to iOS, acquiring a new iPhone can be expensive. But right now at Verizon, new Unlimited Ultimate customers can get an iPhone 17 Pro Max for free.
Also: I compared the iPhone 17, iPhone Air, 17 Pro, and 17 Pro Max: Here’s which one to buy
While the 17 Pro Max is available with internal storage up to 2TB, the only model included in this deal is the 256GB option. However, that’s still plenty of space for your most frequently used apps, as well as thousands of photos, videos, and other important files. You’ll also get the impressive 39-hour battery life, Super Retina XDR display, and 48MP Fusion camera system. Choose between three colors (Cosmic Orange, Deep Blue, or Silver) to showcase your personal style.
Review: I’ve got one big reason to recommend a year-over-year upgrade to Apple’s iPhone 17 Pro Max
To take advantage of this deal, new Verizon customers must sign up for the Unlimited Ultimate phone plan, which starts at $50 per month and includes 5G LTE calling, unlimited mobile hotspot data, and international calling. If you act now, you can also lock in a 3-year price guarantee so there won’t be any surprise bills. Once you pay the $40 activation fee, the price of the 17 Pro Max will be credited to your account over 36 months; however, if you cancel or change your phone plan, you’ll be responsible for paying off the remaining retail price of your phone.
How I rated this deal
The iPhone 17 Pro Max is a premium-grade smartphone with a corresponding high retail price, so finding a Verizon deal that lets you get one practically for free is a welcome relief for the budget. While existing Verizon customers are not eligible, new Ultimate Unlimited accounts will only need to pay a one-time $40 activation fee for a brand-new 17 Pro Max. That’s why I gave this deal a 5/5 Editor’s rating.
Deals are subject to sell out or expire anytime, though ZDNET remains committed to finding, sharing, and updating the best product deals for you to score the best savings. Our team of experts regularly checks in on the deals we share to ensure they are still live and obtainable. We’re sorry if you’ve missed out on this deal, but don’t fret — we’re constantly finding new chances to save and sharing them with you at ZDNET.com.
We aim to deliver the most accurate advice to help you shop smarter. ZDNET offers 33 years of experience, 30 hands-on product reviewers, and 10,000 square feet of lab space to ensure we bring you the best of tech.
In 2025, we refined our approach to deals, developing a measurable system for sharing savings with readers like you. Our editor’s deal rating badges are affixed to most of our deal content, making it easy to interpret our expertise to help you make the best purchase decision.
At the core of this approach is a percentage-off-based system to classify savings offered on top-tech products, combined with a sliding-scale system based on our team members’ expertise and several factors like frequency, brand or product recognition, and more. The result? Hand-crafted deals chosen specifically for ZDNET readers like you, fully backed by our experts.
Also: How we rate deals at ZDNET in 2025
ZDNET Recommends
Editorial standards
Comments are closed, but trackbacks and pingbacks are open.