Yesterday Samsung unveiled the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra, while also teasing the upcoming Galaxy S25 Edge (which we’ve taken a look at already).
The company has published a ton of official promo videos for the series, let’s go through them together. First, an introduction of the Galaxy S25 Ultra:
Next, an official unboxing of the entire family:
And here are the official cases:
The following video was shot on the Galaxy S25 Ultra:
And everything else is about AI. Just in case it wasn’t obvious from the event that this is Samsung’s big focus. Let’s start with a general ad about Galaxy AI, which we assume will be broadcast on TV:
And now it’s time to turn our attention towards Seamless actions across apps:
And of course the new Now Brief:
Finally, let’s talk privacy:
Samsung has also uploaded a dozen or so how-to videos relating to all of its headline AI features, here they are:
If you’re interested in learning more about Samsung’s new flagship smartphone family, don’t miss our written hands-on review, or take a look at our video hands-on below.
Samsung Galaxy S25
| 128GB 12GB RAM | € 899.00 |
£ 799.00 |
| 256GB 12GB RAM | € 899.00 |
£ 799.00 |
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Samsung Galaxy S25+
| 256GB 12GB RAM | € 1,149.00 |
£ 999.00 |
| 512GB 12GB RAM | € 1,149.00 |
£ 999.00 |
| Show all prices | ||
Samsung Galaxy S25 Ultra
| 256GB 12GB RAM | € 1,449.00 |
£ 1,249.00 |
| 512GB 12GB RAM | € 1,449.00 |
£ 1,249.00 |
| Show all prices | ||
