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Can Verizon’s Latest Motorola Device Offers Drive Customer Growth?

Can Verizon’s Latest Motorola Device Offers Drive Customer Growth?
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Verizon Communications VZ is broadening its wireless portfolio with new Motorola devices, combining promotional pricing, flexible upgrade options and customer rewards. The offers are available to both new and existing customers, giving them more ways to save on devices and access additional benefits across the company’s wireless business.

Verizon is providing customers on its Simplicity plan up to $749.99 off select Motorola smartphones, including the Motorola Razr with Crystals by Swarovski, Motorola Razr+ 2026 and Motorola Razr Fold. With eligible 48-month device payment plans, devices are available as low as $10, $15 and $25 per month, respectively. Customers on select myPlan options can receive up to $1,100 off qualifying Motorola smartphones with an eligible trade-in.

The company is offering additional benefits through its loyalty program. Eligible postpaid customers can avoid activation and upgrade fees of up to $40 per device, while Verizon Dollars give customers 3% back each month that can be used for devices, accessories, gift cards and hotel rewards. It is also making the Moto Watch Ultra available at no monthly cost when customers purchase or bring their own Motorola smartphone and add a new connected watch line.

In addition, Verizon Shine gives customers opportunities to win experiences, concert and sports tickets, merchandise, gift cards and other rewards through weekly entries and daily promotions. Eligible customers can receive six months of Google AI Pro at no cost, providing access to advanced Gemini capabilities and 5TB of cloud storage. These initiatives highlight the company’s focus on combining device discounts, loyalty rewards, connected services and AI benefits to attract and retain wireless customers.

How Are Competitors Advancing in Device Offerings?

Verizon faces stiff competition from AT&T, Inc. T and T-Mobile US, Inc. TMUS. AT&T is expanding its customer promotions with new deals across smartphones, connected devices and wireless plans. The company is providing savings through eligible trade-ins, device upgrades and select plan offers, giving customers more ways to reduce monthly costs. AT&T recently offered deals on select Samsung Galaxy smartphones, giving eligible customers additional savings when upgrading to newer devices.

T-Mobile is expanding its device portfolio with discounts and flexible payment options for new and existing customers. Its promotions include savings on select smartphones tied to eligible plans, trade-ins and new lines. T-Mobile is adding incentives designed to enhance the value of device upgrades and wireless services.

VZ’s Price Performance, Valuation & Estimates

Verizon’s shares have gained 8.5% over the past year compared with the industry’s growth of 93.1%.

From a valuation standpoint, Verizon trades at a forward price-to-earnings ratio of 9.06, significantly below the industry average of 37.2.

Earnings estimates for 2026 have increased 0.4% to $5.03 per share, while the same for 2027 have remained static at $5.30 over the past 60 days.

Verizon stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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Verizon Communications Inc. (VZ): Free Stock Analysis Report

AT&T Inc. (T): Free Stock Analysis Report

T-Mobile US, Inc. (TMUS): Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

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